Guidance to parenthood in the workplace
One of your major challenges as an employer is to attract new talents and retain them.
Working parents, meanwhile, experience a great deal of guilt and frustration at not being able to fully invest themselves, either at work or with their families.
You have a great card to play here to meet these challenges and value your human potential, your most precious leverage for sustainable performance.
“Work is a living space that needs to be made as caring and respectful as possible. Everyone should be able to express themselves, if they so wish, about their daily joys and difficulties.” Anne-Laure Thomas, Director of Diversity, Equity & Inclusion, @L’Oréal in France
A societal commitment of this kind helps strengthen your employer brand, which has a positive leverage effect on employee commitment and increased productivity.
Knowing that a strong employer brand reduces recruitment costs by 43% , this gives you here a double advantage.